Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty. At the heart of every content marketing plan we create, you’ll find a true client-agency partnership. First, we learn how your business works, your goals, your customers’ buying habits and pain points. Based on that research, Orcas Group devise a content plan tailored to the needs of your organization.
Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.